Born in 2017 under UAE's desert sun, PERFORMENA mastered digital brand connections. As entertainment became the new currency of attention, we recognized a fundamental shift: audiences craved stories worth their time.

Enter Mediagist—crafted for the intersection of India's vibrant entertainment landscape and the GCC's cultural appetite. We assembled filmmakers, strategists, and cultural insiders who understood that the most powerful brand messages feel like entertainment.

Our breakthrough moment came when we transformed a simple client testimonial into a cinematic brand narrative that celebrated human aspiration. What emerged wasn't just content—it was proof that entertainment value drives deeper brand connection than any traditional advertising approach.

This became our founding principle: when brands think like entertainment properties, they create cultural moments that matter.

Today, spanning Mumbai and the Middle East, our specialized team architects narratives at the intersection of entertainment expertise and brand strategy. From our Mumbai studio, we've created cultural moments for entertainment properties, sports leagues, and brands seeking authentic celebrity partnerships.

We measure success not just in engagement metrics, but in cultural conversation shifts and the quality of talent relationships we nurture. Our portfolio spans from streaming platforms to sports leagues, each project strengthening our reputation as the agency that understands both entertainment and brand needs.

Through Mediagist Labs, we're developing next-generation storytelling formats that redefine celebrity-brand partnerships. Our roadmap includes pioneering experimental narrative approaches, nurturing talent relationships that transcend traditional endorsements, and creating authentic collaboration models between celebrities and brands.

We're building a future where entertainment properties and brand stories naturally complement each other—where partnerships feel inevitable, not transactional.

The most compelling stories in our journey are still being written.