The Story Behind
the Storytellers

This is the tale of storytellers who refused to interrupt culture and decided to create it instead.

Origin Story

Performena

Full Service Advertising Agency

Born in 2017 under UAE's desert sun, PERFORMENA mastered digital brand connections. As entertainment became the new currency of attention, we recognized a fundamental shift: audiences craved stories worth their time.

Enter Mediagist—crafted for the intersection of India's vibrant entertainment landscape and the GCC's cultural appetite. We assembled filmmakers, strategists, and cultural insiders who understood that the most powerful brand messages feel like entertainment.

Our breakthrough moment came when we transformed a simple client testimonial into a cinematic brand narrative that celebrated human aspiration. What emerged wasn't just content—it was proof that entertainment value drives deeper brand connection than any traditional advertising approach.

This became our founding principle: when brands think like entertainment properties, they create cultural moments that matter.

Back to Present

Today, spanning Mumbai and the Middle East, our specialized team architects narratives at the intersection of entertainment expertise and brand strategy. From our Mumbai studio, we've created cultural moments for entertainment properties, sports leagues, and brands seeking authentic celebrity partnerships.

We measure success not just in engagement metrics, but in cultural conversation shifts and the quality of talent relationships we nurture. Our portfolio spans from streaming platforms to sports leagues, each project strengthening our reputation as the agency that understands both entertainment and brand needs.

The Next Chapter

Through Mediagist Labs, we're developing next-generation storytelling formats that redefine celebrity-brand partnerships. Our roadmap includes pioneering experimental narrative approaches, nurturing talent relationships that transcend traditional endorsements, and creating authentic collaboration models between celebrities and brands.

We're building a future where entertainment properties and brand stories naturally complement each other—where partnerships feel inevitable, not transactional.

The most compelling stories in our journey are still being written.

Meet the Cast & Crew

The storytellers, strategists, and cultural insiders who bring entertainment thinking to brand challenges.

Sachin Wawdhane

Sachin Wawdhane

Co-Founder & CEO

Nikhil Tendulkar

Nikhil Tendulkar

Co-Founder & COO

Sachin Meher

Sachin Meher

CTO

Srivinay Salian

Srivinay Salian

Head - Brand & Content

Avantika Bhattacharya

Avantika Bhattacharya

Executive Producer

Pushkar Soni

Pushkar Soni

Creative Producer

Mukesh Tharali

Mukesh Tharali

Head of Operations

Chandan Jaiswal

Chandan Jaiswal

Production Head

Ayaan Khan

Ayaan Khan

Screenwwriter

Nikita Singh

Nikita Singh

Social Media Manager

Keshav Umtol

Keshav Umtol

Sr. Graphic Designer

Sharvari Sawant

Sharvari Sawant

Illustrator

Rupesh Khoda

Rupesh Khoda

Video Editor

Ready to Transform Your Brand Story?

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